For businesses looking to elevate their brand, copywriting offers the most efficient way to receive better search results while increasing lead generation opportunities.
The advantage of appearing first in Google search results brings the reward of higher click-through rates that translate to more website traffic and more sales opportunities over the competition.
According to data gathered by Firstpage.com, people are 39.8% more likely to click on the first page result for any particular search. It drops to 18.7% for second position and 10.2% for third place.
This article will cover strategies and insights into how copywriting can tremendously help your search engine optimization profile and help your business to rise above the noise of the competition.
Creating Better Content
Most SEO experts would agree that to move up in search engine rankings the content that you create must stand out from your competitors to be successful.
So, how will you make your content different from what currently exists while adding more value?
You can start by examining what is ranking at the top for a particular topic and how you can improve on it.
Copywriting is useful in creating a better story that your visitors find interesting and helps them in their online research.
Bringing something new and fresh to the table will attract visitors and stand out as unique. People will take notice because your content is different.
And new and different is better than better.
Items to include:
- Visual aids like infographics, tables, and graphs.
- Bullet point paragraphs.
- Pros and Cons section.
- Listicle section.
- Video.
For local businesses, it is to your advantage to leverage content that is unique to your brand.
This would include:
- Testimonials.
- Case studies.
- Documented results.
- Behind the scenes videos.
Doing this establishes brand authority and expertise. Copywriting assists in creating educational information to help the visitor make an informed decision. Helpful content builds goodwill which builds trust for your brand. And trust is the key to higher conversions.
Another thing to note is that most businesses are not willing to invest in high-quality graphics, photography, and video.
This creates an opportunity for you to take advantage of this fact in producing content that is different and provides value for your visitors.
Answer the Search Query
This may seem obvious, but you would be surprised how often most search results fail to answer the search query exactly.
Google’s job is to answer the question with the most relevant answer.
To stand out you should provide content that directly answers the search query. Avoid trying to answer already published FAQs and People Also Ask questions as they have already been answered. Instead focus on finding unfulfilled search terms and approach a topic from a different perspective while completely answering the search query.
You want to create unique content with unique insights. Answer the topic, not just the question.
Being different helps your content to stand out and copywriting can achieve this.
Be Where Your Audience Hangs Out
Copywriting can help boost your SEO profile by getting the right content in front of the right audience in the format that is right for them.
Repurposing and presenting your content on platforms that your audience prefers can have an impressive impact on your SEO profile.
Not only is your content made available to people who wouldn’t normally visit your website directly but your content is conveniently formatted and presented on the visitor’s preferred and frequented platform of information consumption.
Another bonus is that high-quality content is sharable providing more backlinking opportunities while expanding your audience reach beyond your website.
So That You Know
Gaining the number one spot in Google is, for the most part, a competition for attention.
Being seen first in search results perceives credibility and trust and influences decision-making.
Copywriting offers the efficient, long-term, cost-effective strategy to move your brand up in search engine rankings for increased visibility and better click-through rates.
Producing high-quality content that is new and different attracts more interested visitors beyond being better.